Background

Based in East Yorkshire, Simplymoov offered online estate agency services focusing on a single geographic area.

The company wished to operate a 3 month market trial to establish whether the upfront cost model associated with nationwide players - such as Tepilo, and Purple Bricks - could be sustained in a single local operating area.

Objectives

We were asked to design:

  • - A visual identity
  • - Logo
  • - Website
  • - Letterheads, business cards and brochures
  • - PPC marketing campaign assets
  • - For sale / To let boards
  • - Flyers
Outcome

The work was delivered in under 6 weeks - from conception through to completion.

Press releases created by our team were featured in many local publications.

Launch campaigns were successful in lead generation, with an average lead cost of £6 and overall acquisition cost of £22 .

Expertise required


  • Website design
  • Graphic design
  • Copywriting
  • User experience design
  • HTML5
  • CSS
  • Javascript
  • Bootstrap
  • PHP
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign
  • User research
  • HTML email design
  • Google Analytics
  • Google Adwords
  • Facebook Ads
  • Remarketing
  • PPC campaign planning
  • Conversion tracking
  • Visual design